Company:
The Scotch Whisky Experience
Job:
Head of Marketing
Website:
scotchwhiskyexperience.co.uk
How long have you been working in the whisky industry?
Just over 20 years. I have loved working in that unique
space between whisky and tourism, it has to be the ultimate combination for a
Scot! Both industries are exceptionally
collaborative on one level or another and that element really broadens your
horizons and makes every day different.
What has been your biggest career highlight to date?
That is a really difficult question to answer. I am going to cop-out
and give you a few. Co-blending
our 21st anniversary blend with my colleague under the watchful eye of William
Grant’s Master Blender was phenomenal, culminating in a 10cl sample bottle
which passed all the critics and made it to bottling. Having never worked in
production I was pretty sure that there would be a substantial gap between theory
and practice, but we got it right!
and give you a few. Co-blending
our 21st anniversary blend with my colleague under the watchful eye of William
Grant’s Master Blender was phenomenal, culminating in a 10cl sample bottle
which passed all the critics and made it to bottling. Having never worked in
production I was pretty sure that there would be a substantial gap between theory
and practice, but we got it right!
Launching our new tour following our biggest ever investment
in 2009 was also incredibly exciting. It was the culmination of a huge amount
of work, lots of research together with a few risks and leaps of faith so the
success that it met with was both a delight and a relief! It has also provided
the springboard for annual investments throughout the business allowing us to
go from strength to strength.
in 2009 was also incredibly exciting. It was the culmination of a huge amount
of work, lots of research together with a few risks and leaps of faith so the
success that it met with was both a delight and a relief! It has also provided
the springboard for annual investments throughout the business allowing us to
go from strength to strength.
Can you remember your first dram, and indeed what it was?
I can remember my first drams in the plural. Early entries
in the list that intrigued and beguiled me were Longmorn, Bruichladdich, GlenDronach,
Talisker, Highland Park and Lagavulin. I can remember trying each one for the
very first time and truly picking up distinguishable unique flavours. That was
it…no turning back!
in the list that intrigued and beguiled me were Longmorn, Bruichladdich, GlenDronach,
Talisker, Highland Park and Lagavulin. I can remember trying each one for the
very first time and truly picking up distinguishable unique flavours. That was
it…no turning back!
I can also clearly remember that this led on to sending a
gift of a bottle Lagavulin to try to convince my partner of the time to follow
me home to Scotland and settle here… it worked!
gift of a bottle Lagavulin to try to convince my partner of the time to follow
me home to Scotland and settle here… it worked!
What does whisky mean to you?
I believe that every whisky is really a story. It is the
essence of that moment in time when it was first casked, locking in the skill
of the people who made it, but changing and softening and adapting and taking
on the effects of the little world around it. This is what we all do as time
passes and it creates our own stories and that of the whisky.
essence of that moment in time when it was first casked, locking in the skill
of the people who made it, but changing and softening and adapting and taking
on the effects of the little world around it. This is what we all do as time
passes and it creates our own stories and that of the whisky.
When the time comes we ship the bottle off to who knows
where, like an invitation from Scotland to discover the story and perhaps even
retrace the whisky’s voyage to discover its origins. I strongly believe that everyone that works in the Scotch
whisky industry has the same ultimate responsibility: to create or to tell that
story.
where, like an invitation from Scotland to discover the story and perhaps even
retrace the whisky’s voyage to discover its origins. I strongly believe that everyone that works in the Scotch
whisky industry has the same ultimate responsibility: to create or to tell that
story.
Where would you like to see yourself in five years’ time?
Hosting more and more fascinated press and media from all
over the world and converting them to Scotch whisky. Telling more stories!
over the world and converting them to Scotch whisky. Telling more stories!
What was your last dram?
To be honest I’m not sure as it was hidden in a hip flask for
a chilly day at the rugby. I think it was a Glenlivet Nadurra.
a chilly day at the rugby. I think it was a Glenlivet Nadurra.
Do you have a favourite whisky and food pairing combination?
Yes! I love whisky
and food at the end of a meal with dessert of cheese. My ultimate pairing is
quite specific so maybe not for everyone:
Hotel du Chocolat hazelnut praline with a touch of chilli chocolate paired
with Dalmore 18 Year Old, and I also love Hebridean Blue cheese with Lagavulin
16 Year Old.
and food at the end of a meal with dessert of cheese. My ultimate pairing is
quite specific so maybe not for everyone:
Hotel du Chocolat hazelnut praline with a touch of chilli chocolate paired
with Dalmore 18 Year Old, and I also love Hebridean Blue cheese with Lagavulin
16 Year Old.
What’s your favourite time and place to enjoy a dram?
Always in company because whenever I drink whisky I want to
talk about it! That usually means at the
end of a meal at home with friends, passing round glasses, trying new
derivations and exchanging contrasting views!
talk about it! That usually means at the
end of a meal at home with friends, passing round glasses, trying new
derivations and exchanging contrasting views!
What do you think is going to be the next big thing on the
whisky horizon?
whisky horizon?
Whisky tourism! It is
time for it to really start booming. We’ll soon see even great floods of
visitors taking us up on the invitation to discover Scotch whisky’s
homeland.
time for it to really start booming. We’ll soon see even great floods of
visitors taking us up on the invitation to discover Scotch whisky’s
homeland.
What’s the one dram you couldn’t live without?
From a taste point of view there are so many I love that I think
I would cope! But there are two which I
just love to see whenever I travel as sort of “calling cards” for Scotland and
I would be gutted not to see them championing us all over the world; Johnnie
Walker and Chivas Regal. From my marketing point of view I just love the
brands.
I would cope! But there are two which I
just love to see whenever I travel as sort of “calling cards” for Scotland and
I would be gutted not to see them championing us all over the world; Johnnie
Walker and Chivas Regal. From my marketing point of view I just love the
brands.
Many thanks to Julie Trevisan Hunter. Who will be our next
Whisky Insider? Click back soon to find out!
Whisky Insider? Click back soon to find out!
The Whisky Wire 
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