The multi-award-winning Virginia Distillery Company has announced a new partnership with UK-based drinks distributor Maverick Drinks.

Maverick Drinks will provide full national distribution across the UK for the Virginia Distillery Company portfolio, with a core range of products from its Courage & Conviction and Virginia Distillery Co. ranges available immediately through the leading e-commerce platform, Master of Malt.

The collaboration is described as a significant milestone in Virginia Distillery Co.’s international expansion, bringing its acclaimed American single malts to consumers in one of the world’s most influential whisky markets.

Maverick Drinks will lead distribution, trade activation and consumer engagement for both the Courage & Conviction and Virginia Distillery Co. American Single Malt ranges across the UK. Through their connected ecosystem of Maverick Drinks, Atom Brands and Master of Malt, there is a strong opportunity to build visibility and encourage trial.

Commenting on the news, Gareth H. Moore, CEO of Virginia Distillery Co., said: “We’re incredibly excited to partner with Maverick Drinks, a distributor whose values and vision align so closely with our own. The UK is one of the world’s most influential whisky markets, and Maverick’s dynamic route-to-market and digital expertise, including their Master of Malt platform, make them the ideal partner to introduce our American single malt brands to a wider audience.”

Juan-Marc Correia, Sales Director for Atom Brands, added: “We’re pleased to welcome Virginia Distillery Co. into our portfolio. American single malt is gaining real traction in the UK, and Virginia Distillery Co. stands out for its quality and clarity of vision. We’re excited to bring their whiskies to our customers and build momentum in the category.”

The partnership follows recent global expansion initiatives, accelerated by the TTB’s ratification of the American single malt category in January 2025. With the category now formally recognised, interest from both trade and consumers has surged. This year, Virginia Distillery Co. expanded distribution into France, Poland, Ukraine and Taiwan, and the addition of the UK further strengthens its position in a market renowned for its size, maturity and prestige within the world of single malt whisky.