The Kentucky-based Rebel Bourbon has announced the launch of its latest single barrel release, celebrating its sponsorship of the Richard Childress Racing (RCR) NASCAR team.

Rebel Kyle Busch 108 Single Barrel (54% ABV), selected by Rebel Bourbon Master Distiller John Rempe and two-time NASCAR Cup Series champion Kyle Busch, is a four-year-old Kentucky Straight Bourbon, matured in American oak barrels.

Bottled in the signature Rebel Bourbon bottle, featuring Lux Row Distillers embossing, the Rebel Kyle Busch 108 Single Barrel sports a distinctive gold label with a checkered flag pattern beneath bold RCR branding, the No. 8 graphic, and Busch’s signature. Each label also displays the bottle’s unique barrel details, including the number and fill date.

Rebel Bourbon plans to host bottle signings with Busch and Rempe in key race markets throughout the 2026 NASCAR season. Busch will be behind the wheel of the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races, including the DuraMAX Grand Prix on March 1st in Austin, Texas.

Commenting on the launch, Philip Lux, Brand Manager at Rebel Bourbon, said: “Kyle and the RCR team stand out as real rebels, doing things their own way with a defiant attitude to drive to win – and that lifestyle is what Rebel Bourbon is all about. Every bottle of our new Rebel Single Barrel is one-of-a-kind, made in tribute to that rebel spirit in Kyle and all of us.”

Kyle Busch added: “For the third year running, I’m proud to race with the Rebel brand, and having the opportunity to create another run of KB 108 with Rebel’s John Rempe has been a total thrill. I’m proud to have my name and the No. 8 on every bottle, and I think fans are really going to enjoy it.”

The Rebel Kyle Busch 108 Single Barrel will be available later this month from selected retailers across the US, for a RRP of $39.99.