The Loch Lomond Group has announced the official opening of its new Luss Distillery, following an unveiling ceremony at which the Rt Hon John Swinney MSP, First Minister of Scotland, formally opened the multi-million-pound distillery and visitor experience.

Located in the heart of the historic village of Luss, at the gateway to the Scottish Highlands, the new destination has been designed as an immersive discovery experience for whisky and gin connoisseurs, as well as those newly curious about Scotch whisky and premium spirits.

Unveiled ahead of the peak tourist season, Luss Distillery represents a significant investment by Loch Lomond Group in Scotland’s spirits industry, rural tourism and long-term economic growth, while also creating new employment opportunities and supporting the local community.

The purpose-built site comprises four distinctive buildings, including a working distillery, immersive whisky and gin discovery areas, a dedicated tasting room, retail space and a café overlooking Loch Lomond. Together, they form a vibrant brand home for Loch Lomond Group’s multi-award-winning whiskies and spirits. The retail offering also showcases the Group’s wider portfolio, including Glen Scotia and Littlemill single malts, alongside other premium spirits and Champagne.

During the official opening, the First Minister toured the distillery and visitor experience, reflecting on the economic contribution of Scotch whisky and the positive impact the project is expected to bring to the region, before unveiling a commemorative plaque to mark the occasion.

Commenting on the launch, Colin Matthews, Founder and CEO of Loch Lomond Group and Council Member of the Scotch Whisky Association, said: “Scotland is celebrated worldwide for its tourism, its exceptional Scotch whisky and spirits, and the natural beauty of places such as Loch Lomond and the Scottish Highlands. At Luss Distillery, we have brought these elements together to create a truly memorable destination – one that welcomes seasoned whisky and gin enthusiasts, as well as those curious to discover the people, place, craft and passion behind our brands.”

He added: “We have long held ambitions to open a destination like this on the banks of Loch Lomond, and it is a real privilege to have the First Minister mark this milestone with us as we look ahead to a busy spring and summer season. Scotland’s spirits sector is facing challenging times, which makes continued investment more important than ever. As one of the largest independent distillers in Scotland, we remain steadfast in our commitment to quality, history, authenticity and innovation, and we will continue to play a prominent role in developing Scotch whisky and the wider spirits industry to ensure it remains relevant, exciting and appealing to modern consumers.”

Following a soft opening in late 2025, Luss Distillery is expected to welcome up to one million visitors during 2026, capitalising on Luss’s status as one of Scotland’s most visited locations and a popular destination for both domestic and international travellers.