Johnnie Walker has announced the launch of a new limited-edition Blue Label release, inspired by the essence of coastal living and available exclusively through Global Travel Retail.

Johnnie Walker Blue Azure (43% ABV) is a blended Scotch whisky created by Master Blender Dr Emma Walker. It is described as a brighter, more coastal expression of the Blue Label flavour profile, offering notes of citrus, orchard fruits and gentle smoke.

Launching to coincide with the holiday travel season, Johnnie Walker Blue Label Azure has been designed to place Blue Label at the centre of summer occasions. It has been crafted for luxurious coastal moments, making it an ideal choice for those travelling to warm, beach destinations.

This latest release features a striking bottle design, created in partnership with renowned Colombian designer Johanna Ortiz, who is known for her coastal aesthetic.

The bespoke bottle, made using 100% post-consumer recycled (PCR) glass, is housed in an exclusive custom bottle bag designed for continued use long after purchase. The bag keeps refreshments cool while serving as a statement accessory and providing convenient transportation for global travellers.

Commenting on the launch, Dr Emma Walker, Johnnie Walker Master Blender, said: “With Johnnie Walker Blue Label Azure, I wanted to explore a brighter, more coastal expression of the Blue Label flavour profile. The blend opens with vibrant citrus and layered orchard fruits, before soft waves of gentle smoke and sweetness begin to unfold. As it develops, the flavours settle into a smooth, balanced finish that lingers like sea air at the end of the day. It’s a whisky designed to be savoured slowly, revealing new notes with every sip.”

Johnnie Walker Blue Azure will be available later this month exclusively through selected Global Travel Retail outlets and the Johnnie Walker Experience, the brand’s flagship store in Edinburgh. RRP (tbc).