County Antrim-based Bushmills Distillery has unveiled new packaging for its Black Bush blended Irish whiskey, marking the expressions first redesign in nearly 20 years.

The new packaging, which was initially rolled out across the Bushmills single malt range in 2021, forms part of a long-term strategy to unify the brand’s visual identity.

Inspired by the basalt columns of the nearby Giant’s Causeway, the premium bottle design features broader shoulders, sharper angles, a taller silhouette and a wooden cork closure.

Commenting on the news, Colum Egan, Master Distiller at Bushmills, said: “For me, Black Bush is a whiskey masterpiece — combining triple-distilled smoothness, nutty sweetness and a softness derived from the sherry casks to create a truly captivating palate. Nothing about the whiskey has changed, but the way it presents itself to the world has. The team at Encirc, who crafted the glass, were invaluable in translating that heritage into something stunning and premium, and I’m proud to see it presented in a way that truly reflects what’s in the bottle.”

The new look Bushmills Black Bush bottles will begin rolling out across Europe later this month, followed by a full global launch in early 2027.